Pure dry cargo 2017, short video content business guide

as you know, the short video originated in 2013 in 2016 a prairie fire flame. Just say goodbye to the near 2016 is China short video industry year and surge high and sweep forward, more optimistic judgment is that it is also a big round on the eve of the outbreak.


dimension compared to graphic content monotonous, the video itself is a three-dimensional and more "IP" of the media state; and in contrast to the traditional video on the website of the content of work, because it can be embedded into the user every day each fragment of leisure time, a short video in the creation and dissemination of all more light – the new year, there will be more in homogeneity in the text on the content of entrepreneurs to short video.

so the grasp of the trend becomes particularly important, the head of the echelon lighthouse meaning is self-evident. Since June last year, the second shot will be released every month popular original short video UGC list (from the beginning of the year in September to increase the vertical list and the list). At the beginning of February 2017, the first list released, careful people can see a short video in the new year a few important variables: for example, "Papi sauce" is through the MCN transition to obtain greater possibility of gossip care association to grow is by strong interaction and all the fans to expand capacity, complete self iteration.


more important, maybe a short video on the vertical field continue to rise if the 2016 "Pan entertainment" occupy a more short video of the user’s mind, so in 2017, the breakthrough of different segments will be the main tone of short video industry.

lateral expansion super IP hatch "trumpet"

from the original list of data can be seen: "two more video" continuation of the lead in a short video, to play in the top 560 million; "gossip care association to grow to 430 million in second months to play;" Papi sauce "to play the 280 million ranked third month; and this list may play the creator 11 people have been more than 200 million times the amount of. In the list (for non original): "South Korea me2day" to play 2 billion 470 million times won the championship; "CCTV news" and "a video" ranked two or three, enough to see the "light information" video pleasing degree.

Although the launch of

list to let investors see a short video market potential, but in my opinion, because — and the superposition of IP attributes are more likely to have a professional, but the vertical field has stronger bargaining and liquidity, rational capital may be more inclined to the vertical project. For example, the list in the second film released delicacy, "magic delicacy" to 230 million player in the top fashion; list, "Jun Ping devil" captured a large number of fans hearts, topped the list.

is important in order from the head game player three, keen is not difficult to find two trends. The first is: with micro-blog, the growth path of the number of public early revolutionary platform similar to the game player from the head alone gradually to MCN (multi-channe>