WeChat overseas users difficult to break the bottleneck, Tencent should be how to internationalize

in 2011, Ma Huateng regarded WeChat as the only opportunity for Tencent to go out, and now WeChat is difficult to break through bottlenecks in overseas users’ growth, but indirectly proved the defeat of WeChat’s internationalization. When ambition once met the naked reality, Tencent is still the absolute overlord of the domestic Internet, but for the domestic Internet to the sea, leaving a bloody case.

 

in 2011, Ma Huateng regarded WeChat as the only opportunity for Tencent to go out, and now WeChat is difficult to break through bottlenecks in overseas users’ growth, but indirectly proved the defeat of WeChat’s internationalization. When ambition once met the naked reality, Tencent is still the absolute overlord of the domestic Internet, but for the domestic Internet to the sea, leaving a bloody case.

in overseas market promotion, and Facebook, Google and other giants teamed up, Messi and James also become product spokesmen, it is difficult to use "do not" to describe WeChat’s overseas strategy. On the product, almost keep pace with the domestic, even WeChat public platform is also on-line overseas. Compared to Whatsapp, WeChat still embarrassment reveals, then WeChat and the Internet Chinese on the international road lost in the end what

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Chinese thinking determines the fate of WeChat

two years ago, we also praised WeChat’s innovation, and today re examination of WeChat, the mobile Internet world giants did not really divorced from the QQ model. Communications, social networking, electricity providers, payments, and intelligent hardware platforms and reading sources, etc., a WeChat is the entire mobile internet.

is not only QQ and WeChat, micro-blog, Taobao, the U.S. group, and so on, almost all of the Internet products on the scale no longer meet the needs of a single product form. Once there is traffic, they are eager to cash, so social applications into e-commerce, shopping software, finance and O2O, and even the news client has become another form of application distribution.

and compared to foreign products, Facebook and Twitter focus on social networking, and not like WeChat and micro-blog, tentacles extended to electricity providers and payments. Even Whatsapp, which has reached 800 million subscribers, is also focused on communications services. The United States Internet Co love to make product is very simple, through different products to meet the needs of users, the domestic Internet companies are doing large and love, do everything possible to provide convenience for the user, such as WeChat =Whatsapp+Facebook.

this is the result of WeChat early growing user scale, benefit from less developed markets in the heavily promoted IM and overseas Chinese of all ages, then they have to face the bottleneck of user growth. What users need is communication, and WeChat’s social and LBS services aren’t just users, just under the squeeze of Whatsapp and Facebook, WeChat