The most surprising thing about the
Internet bubble is the speed and amount of money burning. Crazy venture capitalists hold fling caution to the winds to millions of Internet start-ups, let them a lot of money, into the eye-catching marketing campaign, the marketing costs for millions of dollars for the unit. The new college graduates often become a millionaire overnight (paper wealth), then hurry to burn, the company business model to validate listed financing, stock prices are soaring. Of course, we all know what happened later. Only a few companies have earned enough money to live, and most companies have been brutally eliminated, and these history has taught us to grow.
1, Webvan (1999-2001): lessons from the failure of online grocery Webvan told us that even if you have a good idea, also want to remember not to go too fast, or it may be exhausted and lose the ability to move on. Webvan through the IPO to raise $375 million, immediately launched a large-scale expansion activities, extending from the San Francisco Bay area to reach 8 city, and built a huge marketing network, Webvan has also developed a "26 city expansion plan, peak period, Webvan’s share price of $30, market capitalization $1 billion 200 million. But the grocery meager profits makes Webvan huge expenditure can not make up for the results, only 18 months, Webvan will burn into money, closing, 2000 people also lost the job.
2, Pets.com (2000): online pet store Pets.com validates the truth that no matter how creative advertising is, it’s not enough to be a reason for success. In order to sell a talking mascot, Pets.com willing to spend millions of dollars on the "super bowl" baseball finals ascended back to ad *************************** when still Thanksgiving made a mascot like a balloon. However, none of this has allowed buyers to pay for it. In order to attract customers, Pets.com had to play low priced delivery signs, and the result is to lose money to make calls. Although supported by Amazon and raised $82 million 500 thousand in IPO, Pets.com crashed only after 9 months.
3, Kozmo.com (1998-2001): Online warehousing and delivery service provider Kozmo.com is a classic example of "good intentions, bad things.". For city people, Kozmo.com is really cool and convenient, you can order everything from movies to snacks, and then you can get them to your home in just an hour. It’s great on a rainy night, of course, it’s only for you, for Kozmo.com, it’s been an impossible task