a content of the year
app is dead, content forever!
2016, the business circle style mutation, Java and PHP who debate yesterday is still better, techniques are still dreaming of becoming a second Jobs world changing products, the flicker of dogs also swept the traditional industries with O2O small bosses, have invested in overnight culture entertainment content business force.
people either has to follow Song Zhe when the entertainment, a cuanduo girls ha went into the studio, or picked up the pen, the body buried in public: "now we do content, cultural thing is more suitable for me."
this is not accidental, the demographic dividend fade, the flow of the surge in the cost of today, those who can get a huge bonus track (traffic tools, platforms, social networks have already been locked giant). "Circulation" link business no chance, we have to set their sights on the "production" link – content, good content will eventually override these platforms and social networks, a new flow bonus ".
because your content is good, traffic naturally came, a Luo fat Papi sauce brought traffic, has been able to top the vast majority of the market on the app bar. The rate of conversion brought about by a microphone, I am afraid that most of the network platform spike it.
traffic go, go to the game to go to the electricity supplier or the electricity supplier, No, they go to WeChat and other content on the content of the platform…… So, everyone is a product manager, become everyone is the creator.
at the same time, WeChat, micro-blog, today’s headlines, little information and Himalaya Iqiyi were composed of two micro end multimedia "have been sharpening, ready to battle! Even the pig, cheetah, UC and the content of these look eight pole could not beat the game player who is also a cross join.
with various content platforms have invested heavily, launched incubator support program, the content of entrepreneurs, just as the shining eyes to see the first Cheng Ling Feng through public number windfall, Luo fat first through the WeChat business achievement myth, hesitated full of confidence, as if this wave of bonus really concerned with oneself like dream is always there, if I was a microphone Mongolia a
this time the new embarrassment has emerged. Recalling the 2016, the content of many entrepreneurs, but the homogenization of competition is too serious, really have the potential to IP that several big coffee. A lot of content platform, but the homogenization of competition is too serious, so the key results several large coffee but not enough points.
two, the embarrassment of the content platform
what is the flow bonus flow bonus can be very cheap to get off the scale and realized. Where is the flow of dividends, capital sought after where, ""