early in 2012 in Anhui Wuhu DUBAO district created a "three squirrel" brand, the characteristics of just four years with Taobao’s dividend and category, has become a big name in the nut industry.
, according to Taobao, they are in the 2013 – 2014 year won the "snacks, nuts, a special category of sales in the first. During the Chinese new year this year, three squirrels in Tmall’s sales reached 420 million yuan, 500 million yuan to sell special purchases for the Spring Festival Festival, orders amounted to 3 million. Last September 16th, the company announced the acquisition of the total amount of 300 million yuan in the fourth round of financing, the investor Weifeng Swiss fund, said the valuation reached 4 billion yuan.
founded the company won the IDG capital of $1 million 500 thousand A round of financing in the beginning; July 2013 announced a $6 million B round, led Party voted for the capital today, IDG with the cast; in 2014, three squirrels completed C round of financing, a total investment of 120 million yuan capital today and IDG capital.
CEO "squirrel daddy Zhang Liao source said that in the past 2015, three squirrels operating income reached 2 billion 500 million yuan, 43 million yuan of tax, fiscal year 2016 revenue plan is 5 billion yuan. He admitted that, for the company, the biggest challenge in the past 2015 is how to shift from a small business to big business.
to this end, the team carried out by the simple nut category to multi category expansion. Part of the reason is that the so-called explosion in the face of greater challenges in the sale, such as the slowdown in the electricity supplier on the Taobao platform, or by the impact of the electricity supplier in many categories of sales scale. So they have to expand the category to improve sales.
in addition, three squirrels have tried to develop a multi brand strategy, respectively the main leisure food such as the butcher’s "squirrel baby", as well as the main tea series "squirrel mei". However, these two brands are closed in the second half of last year, the head of the public relations department has responded that it is for tactical adjustment, as well as actively preparing for a new round of financing.
2014, China nuts market reached 55 billion 600 million yuan, of which electricity supplier channel is 4 billion yuan, accounting for the total size of the market is only 7%. China Food Industry Association, the relevant personnel have predicted that 2015 of the electricity supplier market size of up to $8 billion to $10 billion. The bigger market actually means more intense competition, such as the transition to the next line store becheery, Ichiban shop is three squirrels underestimated opponent. The former was sold in September last year, started the dates you want to buy, the first quarter of this year to achieve revenue of 800 million, an increase of double growth.
this may also be actively seeking listing of three squirrels >