Abstract: entrepreneurs through narrative imagination, VC, media, users into the story, to explore the future, to create a dangerous situation, put forward a solution, selling a value.
family of American media theory Glass · written by Rushkoff’s "the impact of digital era, all of a sudden" about such a view:
storytelling is a recognized cultural value. Narrative imagination (Storytelling) is the basic way of thinking, and storytelling is the main way to look forward to the future. The way of Narrative (Storytelling) is called "the heroic journey" by Joseph, the master of mythology, and ·, which is also the way we understand the world in the present day. (). This is so because the linear structure is inherently realistic, or we may have been too accustomed to it in this way to face the events and problems. Based on which, the structure is very effective to convey to the audience has been fascinated by any kind of values. The reason is that if we follow the protagonist into the woods with him, step by step into suspense and anxiety more, we will be ready to accept whatever he gives solutions.
mobile Internet era, in the story of the stimulus, a wave of entrepreneurs have spawned a number of new technologies, new theories, new business models, new mode of operation. Entrepreneurs through narrative imagination, VC, media, users into the story, to explore the future, to create a dangerous situation, put forward a solution, selling a value, so as to bring the peak experience for people were brought into the story, this story is compelling who.
Internet entrepreneurship story school
in fact, in the Internet business, entrepreneurs and even the formation of such six story genre:
is like a comet lit the night sky, is their pursuit of excellence, change the pattern of the industry is their goal. Subversion is the most popular type of start-up companies, the latter is often the story of the subversion of entrepreneurs. Is a typical representative of insurgents in the industry shows Luo Yonghao and use the free mode to blaze a world of Zhou Hongyi.
the story is the same as a typical hero. Like "Superman" or "Wonder Woman", the protagonist always has a fascinating story of birth and rebirth, can help him overcome the difficulties. Generally used for successful continuous entrepreneurs. Typical representative is a number of entrepreneurial eventually become a national hero ma. Is the business history, myth and magic to defeat eBay, the NASDAQ listed as the first Chinese outstanding shares ambition, almost let Ma as a representative of Internet hero.