in early 2011, Wang Xusheng left the job two and a half years of watercress, creating a food class website, under the kitchen". And the traditional way of learning to learn the Internet is different, the kitchen is cooking as the theme, the establishment of a tool to share the community. This platform is also a watercress brand, UI simple, fresh style, user level is also higher.
at present, the kitchen has a team of more than and 10 people, and most of the staff are in charge of product technology, the reason mainly lies in the kitchen does not produce content, and only do the platform and technical support, set up an online exchange and sharing platform for delicacy lovers.
talked about the creation of the next kitchen reasons, Wang Xusheng said that the choice of food fields, first of all because of their own needs. Before doing the kitchen, Wang Xusheng had visited a number of food sites, found that the traditional food web site can not meet their needs. He believes that "food is a kind of emotional thing", and a gourmet site should have a better experience. In addition, Wang Xusheng was responsible for the product has entered the stage of normal operation, he began to think about trying new directions.
at that time, the whole big internet environment in the discussion of the mobile Internet, people began to see the potential value of the mobile Internet, realized that if the only way to lock in the PC aspects of thinking will be some limitations. The impact of the whole environment has become the objective factor of Wang Xusheng’s "under the kitchen".
on the individual needs and objective environment, Wang Xusheng’s ideal of business must meet three requirements, the first is himself interested in it; followed by his own good things; the key is that it must be mobile first. Based on these conditions, deeply influence Wang Xusheng prefer to do watercress spiritual things, brings convenience and better he hopes the product can be made to the user line of life experience.
breakthrough bottleneck: focus on the product itself
and all entrepreneurial team, the kitchen has also encountered a bottleneck in the growth process. Wang Xusheng said that the biggest problem has been encountered in the kitchen, the family cooking is the path of growth in this area to determine the fault.
at the beginning of the product line, under the kitchen through watercress and Sina micro-blog accumulated a large number of users, and these users have a high degree of activity. These have led to the kitchen team too optimistic about the form of the market, they believe that under the kitchen does not need watercress, public comment, to make a long time to make the content and brand accumulation. Therefore, the whole team are more aggressive in method and rhythm work, the focus of the work is more biased in favor of editing and operation. Wang Xusheng admitted that we are too anxious to find a security period, hoping to be self financing, but did not respect the objective life cycle UGC."
, however, the latter user growth, user downloads and other data so that Wang Xusheng realized that the entire strategy has been >