in recent years, the application of e-commerce for SMEs business development has brought obvious promotion, many enterprises have joined the ranks of e-commerce, so the website optimization and promotion as the main part of the website operation, also is the enterprise into the priority among priorities of electronic commerce. Do a good job of optimization and promotion for the development of the site plays a decisive role. As B2C e-commerce website how to do promotion and optimization, put forward 8 suggestions:
1, B2C website mainly in the online business, the site itself and the user experience is very important. First of all, from the overall construction of the site, the site planning and construction to meet the requirements of B2C positioning and market analysis and planning and investigation, according to the actual construction plan. Construction plan to reflect the technical optimization point. Web site program implementation process to do the art and layout, to achieve a good experience. This step is equivalent to the store store construction and installation is very important.
2, B2C site SEO: to have a good SEO optimization, in order to ensure a good effect of late promotion. Do website experience, after is the site to achieve good optimization, improve website PR value of the domain name, search engines, links, keywords etc..
3, according to the face of the customer base to promote the program. Must be based on in-depth investigation to analyze the combination of demand points and promotion points. The main energy should be placed on the network, for people with online shopping experience to take precise marketing. Early best to seize this part of the crowd, because they are the most direct online shopping potential customers.
4, online promotion can take the forum to promote, mail promotion, SNS promotion, real-time chat tools to promote.
5, the network advertising marketing, when locked in customer groups can be selected according to the characteristics of the customer base of the group focused on the site and community advertising. The advantage of online advertising is to seize a specific group of direct marketing, there are many ways of advertising, text, pictures, videos, etc..
6, shopping guide website, shopping navigation and shopping guide community website promotion
select several suitable shopping guide website, shopping guide and community website, such as discounts and other activities or adding information of such sites is the B2C site navigation shopping shopping guide, so that customers can learn more through their.
7, website alliance promotion
website alliance is one of the most effective ways to promote the site, the well-known Baidu alliance, etc.. You can go to try, of course, after their own website to reach a certain scale, you can customize their own site alliance system, such as: VANCL mall and other
8, search engine rankings promotion
this is the way to pay, to pay a high price, but the precise keyword placement, the same effect is very good. Such as Baidu alliance, Google alliance,
(Wang Zhefeng / text)