Online supermarket survival the need to completely change the business model

 

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Ruojing Wang daily

from 2008 onwards, the domestic electricity supplier companies began to set foot in the online supermarket business. Only in the first half of 2009, the newly opened online supermarket up to 117. But since last September, has a large warehouse, lazy guy, after special grade several considerable size of the online stores have been closed. Yesterday, reporters learned that investment, burn fast, low profits, stable consumer groups, the lack of commercial operation is not mature, the reason is get together into the market of online supermarket after closing. The industry believes that the online supermarket to survive, we must change the business model, the product structure, user accumulation, the system built on the work.

market online shoppers nearly 200 million

from China Internet Network Information Center data show that as of the end of 2011, China’s online shopping users reached 194 million people, an annual growth rate of 20.8%. PWC, the world’s leading provider of professional audit and consulting, recently showed that Chinese consumers are four times more likely to shop online than they are in Europe, and that the United States and the United Kingdom are nearly two times as likely to do so. About 70% of Chinese respondents said they shop online at least once a week.

survey shows that consumers, especially Chinese consumers are becoming more mature, the proportion of online shopping is increasing." Investment advisor IT industry researcher Wang Ningyuan said yesterday in an interview with reporters.

earlier this year, a report by well-known research consultancy IDC and Alibaba group research center jointly released by the 2011, China’s Internet users online shopping transactions reached 784 billion 930 million yuan, an increase of 66% over 2010, compared to the national total retail sales of consumer goods in the actual growth rate of 11.6%. As of the end of 2011, China’s e-commerce service enterprises have exceeded 15. 2011 Chinese e-commerce services revenue reached 120 billion yuan, is expected to exceed $1 trillion in 2015, China will have the world’s largest e-commerce service industry.

retail online shopping market size largely reflects the online supermarket market capacity, and the current value of online supermarket in the online shopping market in the proportion is still very small, the market potential should not be underestimated." Wang Ningyuan said.

phenomenon online supermarkets have closed

main commodity almost like the supermarket line, online single, offline distribution…… 2008, China’s first online supermarket 1 shop formally launched. Subsequently, a number of domestic e-commerce companies have to test the water model. According to public information, only the first half of 2009, the newly opened online supermarket on up to 117.

"in the United States has a lot of online supermarkets, domestic companies look at the prospects for the development of the model as well as the influx of venture capital, so that