Abstract: in February 14th, women’s brand "Happy Birthday" parent company bestseller fashion group (Stock Code: 603839) held a bell ceremony on the Shanghai stock exchange officially listed. Opening price of 24.16 yuan, after the opening limit, after listing soared by 44%.
apparel industry experienced a closed shop tide, now ushered in the new year listing tide.
long ago, peacebird started 2017 apparel companies landing A shares motherboard market first gun, and today (February 14th) and a women’s brand clothing enterprises, "nine positions" parent company bestseller fashion group (Stock Code: 603839) held a bell ceremony on the Shanghai stock exchange officially listed. Opening price of 24.16 yuan, after the opening limit, after the listing soared by 44%, up to the listing limit.
peacebird bell ceremony T Xiu scene is impressive, but Ann is fashion choice listed on Valentine’s day, and invited the heartthrob actor Gao Yuanyuan bell.
scene, Gao Yuanyuan dressed in nine for custom red dress pose. "Today’s layout makes me amazing, let me feel the romantic atmosphere of Valentine’s day, which also subvert my impression of the past financial institutions." Gao Yuanyuan said that despite the long contact time with the brand, but Ann is are invited 5 VIP members to participate in the bell link touched her.
despite the acquisition of the brand after the return was questioned by the industry, but for multi brand strategy, security is still persistent fashion. Actual holdings, chairman of the group, general manager Zheng Anzheng said that after the listing will be based on the existing 5 brand matrix to expand, may be for fashion sports, leisure areas to do the rich category. And after the listing of the acquisition, the possibility of mergers and acquisitions, he said he would not necessarily be pegged to foreign brands, or the acquisition of domestic channels and other advantages of the brand acquisition.
was founded in 2008, is a fashion group, the first public offering of 71 million 260 thousand shares, the issue price of $16.78 / share. According to the prospectus, the company expects 2016 full year operating income of 1 billion 150 million yuan to 1 billion 250 million yuan, a year-on-year growth in 2015 fell 6.11% to 2.05%, net profit of 210 million yuan to 230 million yuan, growth of 0.91% to 10.52% compared with 2015.
addition, the fund-raising purposes will be in the supply chain center expansion, marketing network construction, R & D center construction, information systems, etc..
women shuffle period, build multi brand matrix
today, many guests with a Wenzhou accent, which is characteristic of the family business or Tongan shareholding structure in the fashion. The prospectus shows that its main shareholder, Zheng Anzheng, Zheng Ankun, Zheng Anjie and Zheng Xiuping sister, Chen Kechuan and Zheng Xiuping, husband and wife.