Customer service domain name battle why 114.com worth tens of millions of dollars

renamed Chinese (eName.cn) May 8th hearing, in the digital domain, there is a class called customer service number, domain name, domain name service involves a wide range of fields, no site restrictions, to become Alibaba, Gome and Suning terminal and many domain name investors eyes xiangbobo, had been looted a blank. 114.com is the price of 10 million yuan turnover. What is the charm of customer service domain name

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customer service, domain name

Why art?

Internet era, the protection of corporate brand domain name is particularly important, and customer service number domain name as part of the brand, but also become the object of the acquisition of enterprises. The customer service number domain but also the digital domain, the digital domain has the advantage of simple and easy to remember, all ages, universal, whether it is for the domestic site, or in the future to the international market, are all right.

in addition, the customer service number is unique and specific, a number corresponding to an enterprise, a high degree of identification, the number of customer service station, not only is a reflection of their own brand and strength, but also conducive to promoting the publicity and promotion of brand image. The relevant customer service number domain name to protect themselves in the hands of the enterprise, but also to avoid falling into the hands of those who are interested in being used to build phishing sites or sites.

 

Figure

: terminal enable / hold customer service number domain name

traditional bank multi protection customer service number domain name

in the customer service number to enable the establishment of the domain name of the terminal, the bank accounted for a large part, many banks invariably choose to protect the customer name domain name. Banking snatch is the customer more than a bank card in this era of everyone, the bank’s competition is increasingly fierce, and the customer value most is the safety of the bank, if people use such domain name to build phishing sites, resulting in the loss of customers, to discredit the bank reputation, is very unfavorable for banks.

as one of China’s four major banks, the Bank of China, on the protection of the domain name 95566.com.cn/.cn/.net.cn. ICBC also protects the customer service number 95588.com/.cn/.com.cn domain name, the Construction Bank will also be its customer service number 95533.com/.cn/.com.cn/.net domain name protection. And Shanghai Pudong Development Bank (95528.com/.cn/.com.cn), Ping An Bank (95511.com/.com.cn) are also related to customer service, domain name protection.

mobile operator domain name protection battle

 

figure: 10086

China Mobile (10086.cn), China Unicom (10010.com), telecommunications (189.cn) as the country’s three largest mobile operators, the competition