(text / Tiger sniffing network)
said Ctrip where to go before to see where the pursuit of capital that investors worried the performance.
June 2nd, where the network released as of March 31, 2015 in the first quarter of 2015 unaudited financial report. Data show that in the first quarter of 2015, total revenues of 671 million 100 thousand yuan ($108 million 300 thousand), an increase of 100%, an increase of $29.1%, while operating losses grew more. 2015 first quarter operating loss of 411 million 200 thousand yuan ($66 million 300 thousand), operating loss of 174 million 100 thousand yuan last year, operating loss in the previous quarter was $666 million 600 thousand, a decline in losses. Gross profit margin decreased. 2015 first quarter gross margin was 73.1%, gross margin in the same period last year and last quarter gross margin was 78.1% and 73.5%.
let’s look at where the year on year loss so much growth
product research and development expenses accounted for increased. The first quarter of 2015 product development costs of 287 million 100 thousand yuan ($46 million 300 thousand), an increase of 136.7%, increase in wages, benefits and other personnel related expenses of the growth is mainly due to the expansion of the product development team to produce the. In addition to employee equity expenses other than the product R & D expenses of 267 million 500 thousand yuan ($43 million 200 thousand), an increase of 152.6%, accounting for the total revenue of $39.9% last year, the proportion of up to 31.6% in the previous quarter, accounting for the proportion of.
product channel cost. 2015 first quarter product channel costs 124 million 400 thousand yuan ($20 million 100 thousand), an increase of 219.5%, mainly due to the increase in the number of personnel to push the team. In addition to employee equity spending, product channel costs 123 million 300 thousand yuan ($19 million 900 thousand), an increase of 222%, accounting for a total revenue of $18.4%, the proportion of the same period last year was 11.4%, the proportion of the previous quarter was $20.9%.
sales and marketing expenses. The first quarter of 2015, sales and marketing expenses for 327 million 900 thousand yuan ($52 million 900 thousand), representing an increase of 150.7%, which resulted in an increase in the growth is mainly due to the number of sales and marketing team of staff salaries and benefits costs increase, and the growth of online promotion expenses, advertising and other promotional expenses. The cost of sales and marketing team is mainly related to the cost of operation related staff, including customer service staff, photographers, editors and data analysis staff. In addition to expense employee stock sales and marketing expenses for 320 million 200 thousand yuan ($51 million 600 thousand), an increase of 148.7%, accounting for 47.7% of the total revenue, which last year accounted for 38.4%, which accounted for the quarter was 52.9%.
addition, as well as an increase of 68>