Living an employee-empowered brand culture

first_imgA colleague recently shared the following story that sets the stage nicely for discussing the importance of establishing an employee-empowered brand culture…I’ll never forget the first time I flew on a commercial airplane. It was the summer after my senior year of high school on a flight to Kansas City. While everyone was boarding, the flight attendant got on the intercom and said “Ladies and gentlemen, we have someone onboard flying for the first time today and he’s really nervous.” In my youthful naivety, I was convinced somehow they knew this was my first flight. Then she announced “Let’s encourage him by giving a big round of applause to our captain, John Smith.” (I don’t remember his real name.)This was on Southwest Airlines. Of course, laughs followed. Flying was suddenly fun.Many people have similar Southwest Airlines experiences. Southwest built a discount airfare empire on a fairly simple dual-premise of staying true to their brand promise and empowering employees to live out that promise in front of customers.When you empower employees to live the brand promise, you open it up to great potential. After all, when you create and launch a brand you hope to see your staff grow into brand ambassadors, not brand parrots. Robotic recitation of your brand will resonate as inauthentic with consumers and fall flat on its face. Your consumers must believe staff truly buys into the brand in order for them to sign on, as well.Opening up the brand to employees doesn’t mean they can do whatever they want. There are brand promise guidelines to which they must adhere. But the flexibility to address consumers in different ways while working under the brand umbrella is critical towards building a fluid and dynamic brand that can weather the test of time.How can you help create an employee-empowered brand culture at your credit union? Here are three ways.Ensure employees know management has their back. Yes, sometimes a well-meaning employee may stray from the brand promise. Empowering employees to live the brand can lead to mistakes. However, employees also do a better job when they feel a greater sense of brand ownership, especially when they know management is ready to forgive mistakes and work with employees on avoiding similar ones in the future.Develop a truly unique culture. No, this doesn’t mean “Hawaiian Shirt Day” once a month. Along with the Southwest Airlines example, other companies with acclaimed unique cultures include Zappos (where employees define their job titles, are encouraged to speak to customers without scripts and report to teams rather than managers) and REI (where employees participate in regular town hall meetings and are encouraged to voice their ideas and concerns). By building a unique culture in which your employees share the same interests as your credit union, your brand becomes a self-perpetuated code of living and working.Train, train and train some more. People tend to do best that which they practice most. That’s why firefighters regularly practice their dangerous trade and athletes train constantly. Muhammad Ali once said “I hated every minute of training but I said, ‘don’t quit. Suffer now and live the rest of your life as a champion.’” The same applies to your credit union staff and living an empowered brand. They can’t live it if they don’t know it. All employees must go through regular brand training exercises, from the greenest on the line to your veterans. Then, send them out to re-train fellow employees.Making the switch to a brand-centric credit union culture is a challenge. It is not a short-term play or something you do once and stick on a shelf. The most powerful brands are those which are led by employees that truly believe in what they do and share that openly with the consumers they serve. When your credit union makes the transition, it establishes itself as an industry leader and seeker of greater wallet and market share. 48SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Mark Arnold Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses such as credit unions and banks achieve their goals with strategic marketing insights and energized training. Mark … Web: www.markarnold.com Detailslast_img read more

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South African rhino film wins award in New York

first_img10 November 2015She was honoured with the award for Best Conservation Film, said South African filmmaker Reina-Marie Loader, because it meant the message in her documentary was reaching a variety of people.South African-born Loader won the 2015 award at an international film festival in New York City. She is the owner of the Cinema Humain production company in Vienna, Austria.Her documentary, Horn, has received many accolades, including a nomination for the Rhino Conservation Awards 2015 in July in the category Best Awareness, Education and Funding. On 23 October, the film won the award for the Best Conservation Film in the US.Horn, according to film and entertainment industry news agency Screenafrica.com, focuses on a side of rhino poaching that is usually neglected. It highlights the social causes that drive people to poaching and shows that the conservation of rhinos can be a problem-solver for disadvantaged communities living on the borders of game reserves.Loader explained that a connection with three rhinos in the Kruger National Park in 2011 prompted her to make a documentary about rhino poaching. “One morning I saw three rhinos emerging from the bush. They stopped and intensely gazed back at me for what seemed like ages. I’ve seen many rhinos before, but there was something about that morning and the way they were staring at me – it was different. Their magnificent frames were awe-inspiring,” she recalled.“At that point, I had only read a few reports of poaching in South Africa although there were in fact already many rhino killings. Conservationists outside of South Africa also warned us repeatedly that poaching was moving in our direction,” she said. “Largely though, there was not as much news about this silent threat creeping into our country.”Poaching of rhinos at the time was not such a hot topic, she said. “And that scared me a great deal.”South Africa’s fight against rhino poachingThere have been more than 1 600 positively identified poacher activities in the Kruger National Park so far this year, according to the Department of Environmental Affairs. This implies that there are three incursions each day, anywhere along the thousand-kilometre long Kruger border.By 27 August, 749 rhinos had been killed by poachers across the country. Of these, 544 were in the Kruger. This was an increase from the 716 rhinos killed by poachers countrywide by the end of August 2014. Of that number, 459 were poached in the Kruger.Along with many private sector and conservation organisation interventions, the Department of Environmental Affairs is working with the security cluster departments, namely Defence and Military Veterans, Police, and State Security, to curb wildlife poaching.Watch South Africa’s interventions against rhino poaching: The birth of HornLoader said that after seeing the three rhinos, she made up her mind to make the film. “I struggled until 2013 to get a minuscule budget together. I left my job at the University of Exeter and we started principle photography shortly after that in July 2013.“Since that day in 2011, I’ve often wondered if those three rhinos are still alive,” she admitted.An emotional topicFilmmaker Reina-Marie Loader, whose film Horn has won accolades for its conservation message.(Image: Cinema Humain)It made sense that her first conservation film would be about rhinos, Loader said. “I have always been interested in conservation – ever since I was a little girl. My love for animals (specifically elephants, rhinos, wild dogs and leopards) developed because of the exposure I had to wildlife as a child. My father was a conservationist and worked as an honorary ranger in several national parks.”It was a huge honour to be recognised internationally for the work done by her and her team. “(Winning the award in New York) means a great deal to us because it (conservation) was an emotional and important topic to us, also, because such a platform allows the film’s message to reach a wide variety of people.“Despite the fact that the film is about a dark situation we are facing in our country, it nevertheless insists that our country can deal with it.”It was South Africans’ duty to do as much as possible to save rhinos from exploitation and extinction, Loader said.The message of the filmThe rhino poaching crisis was one of the problems in South Africa at the moment, Loader said, pointing out that curbing poaching went hand-in-hand with finding solutions for social problems such as crime, unemployment and lack of education.“I often say it is very hard to stay optimistic in the face of all the problems that seem to confront South Africa at the moment. It feels like a tsunami of problems engulfing us, with rhino poaching being just one of them.“The film’s ultimate message is therefore one of hope, claiming that it is only logical to tackle rhino poaching as part of the overarching problem. And by tackling it, you start to address the other issues as well.“If we succeed in saving our rhinos without compromising our morality, the benefits will radiate outwards and affect all the other problems in a positive way. So protecting the rhinos can have a massive positive impact on the entire country.”South Africans should stand strong and communicate to the world that our rhinos belong here. We should send a message that we are taking responsibility for their lives in a way that reflects the dignity we believe all living things should have. “This would include conservation programmes focused on the needs of underprivileged communities, a no-compromise attitude towards prosecution of poaching criminals, and – crucially – a national antitrade stance.”Watch read more

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UAAP: FEU claims solo fourth, thwarts NU

first_imgDon’t miss out on the latest news and information. For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Axel Iñigo added 12 points to help FEU while Barkley Eboña had 10 points and grabbed seven rebounds.J-Jay Alejandro had 23 points, five rebounds, and four assists to lead NU while Matthew Aquino added 13 points.FEU outmuscled NU in the boards coming away with a 55-44 rebounding edge and a 24-14 margin in the offensive glass.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Photo by Tristan Tamayo/INQUIRER.netFar Eastern University took sole possession of the fourth spot in the UAAP Season 80 men’s basketball tournament after tripping National University, 90-83, Wednesday at Smart Araneta Coliseum.The Tamaraws scored their second straight win and improved to 3-2 while the Bulldogs dropped to fifth with a 2-3 card.ADVERTISEMENT Fire hits houses in Mandaluyong City Nonong Araneta re-elected as PFF president Frontrow holds fun run to raise funds for young cancer patients  E.T. returns to earth, reunites with grown-up Elliott in new ad  4 coaches, Adidas executive charged in college bribe scheme View comments FEU head coach Olsen Racela praised his team’s offensive consistency as they were able to sustain their the momentum up until the final buzzer.“It was a hard-fought game, and we needed this win badly,” said Racela who momentarily steered his team to the upper half of the ladder. “We didn’t start slow, and we were able to sustain our tempo for 40 minutes.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe Tamaraws held a 12-point lead, 84-72, midway through the fourth but the Bulldogs managed to stage a late rally with Nico Abatayo capping off a 9-2 NU scoring run to cut the lead to 86-81 with 2:02 left.Arvin Tolentino, who scored a career-high 23 points, restored balance for FEU banking home a layup over the outstretched arm of Issa Gaye to put the Tamaraws up 88-81 with 1:08 left in the game. LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMC Read Next Kammuri turning to super typhoon less likely but possible — Pagasa BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READlast_img read more

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China push India to snooker silver

first_imgAfter the high of Pankaj Advani’s gold in billiards on Sunday, a silver for the snooker team on Tuesday was a bit disappointing. Yet, the bigger reality was how India lost the final to China (1-3).There are more medals up for grabs in the green baize sport, but what’s indeed creditable is how the hosts have worked hard to prove their mettle in a new sport. The man who is best equipped to comment on the new phenomenon of Chinese learning the tricks of the trade is none other than Geet Sethi. When cue sports were introduced at the Bangkok Asiad Games in 1998, India were the kings. Now, it seems, the story is not the same.On Tuesday, Sethi was in the Doordarshan commentary box when Yasin Merchant struggled against World No. 4 Ding Junhui in the crucial singles. In the 100- point format, the Indians still need to catch up.Ding made short work of his Indian opponent without giving him any chance to visit the table. With a 2-1 lead in the bestof- five-frames game, the Chinese would not have even allowed Merchant the luxury of a good break, even if it was in his hands.The other team members – Aditya Mehta and Brijesh Damani – were mere spectators. Such was his play that Ding did everything with clockwork precision. He notched up a comfortable 97 to take the frame and the gold for his team. In contrast, Asian champion Merchant could do nothing but applaud the Chinese’s fluent play.advertisementAnd that is why Sethi calls Ding a young sensation. “This guy is simply superb,” summed up the Indian legend in one word. Talking about the progress the Chinese have made in cue sport, Sethi couldn’t but admire the commitment of the players, the system and the facilities being given to them.”Somebody told me after the Beijing Olympics about a comment by China’s sports minister where he had said he was ashamed that his country’s sportspersons could not win some gold medals in athletics.This was after the hosts had topped the list of medal tally with some 50-odd gold medals. This also shows the commitment of the government, which wants the country to rule the sporting world,” said Sethi, giving full marks to the system.Merchant, too, saluted the way the Chinese had prepared this time. “We had beaten them at Vietnam (Indoor Games) last year but the amount of preparation they have put in for these Games is mindboggling. I can only salute their efforts,” said the former Asian champion.Ding, a 23-year-old, has already won three ranking tournaments, including the sport’s biggest – the UK championships – and his triumph in the China Open was watched by an estimated 110 million in his homeland. The Chinese are already looking at a positive effect for cue sport in general and snooker in particular. It’s definitely on after Ding proved who the master at the table was.last_img read more

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Medha Patkar joins anti-POSCO movement in Orissa

first_imgThe POSCO project in Orissa has hit a roadblock. Mounting protests forced the government to suspend land acquisition for the steel plant on Monday. The move came on a day activist and Ekta Parishad chief P. V. Rajgopal reached Dhinkia, the epicentre of the anti-Posco movement.Narmada Bachao Andolan leader Medha Patkar also arrived in Bhubaneswar on Monday on her way to the project area to interact with the protesters and chalk out the movement’s future strategy to force the South Korean firm out of the area. “Evicting people against their wishes to help a foreign firm is illegal and unjust. The state government is behaving worse than the British did during the Raj,” she said.Rajgopal said: “The law says land should be acquired for an urgent purpose. Helping a foreign firm set up a mega industry is certainly not an urgent purpose.” The land acquisition work, which was suspended for three days last week in view of the Raja festival and the rains, was scheduled to be resumed on Monday.But the government developed cold feet after people formed a human barricade to prevent the entry of officials to Dhinkia and Gobindpur and a string of highprofile social activists – including Swami Agnivesh – visited the belt to express their support for the protesters. Sources said the work would be resumed when the situation improves.Also, the Orissa government on Monday claimed that children were being misused in the anti-Posco agitation. It has directed the Jagatsinghpur administration for a report by Tuesday.advertisement- With inputs from agenciesFor more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more

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Yanks Hex Sox Again, 8-6

first_imgBOSTON — Alex Rodriguez had hit No. 3,020 to move into the top 25 on baseball’s all-time list.Rob Refsnyder had the first two of his career, the second a two-run homer that turned out to be the difference in the New York Yankees’ 8-6 victory over the Boston Red Sox on July 12.“We brought him up here to play. He gets a big two-run homer,” Yankees Manager Joe Girardi said after his team headed into the All-Star break with a 3 1/2-game lead over second-place Tampa Bay.Boston had hoped to cut further into a deficit that had been 10 games three weeks ago, but the Yankees won two out of three over the weekend to leave the last-place Red Sox 6 1/2 back.Rodriguez, who homered in the first two games, delivered a sixth-inning double to give the Yankees a 4-3 lead. That tied him with Rafael Palmeiro at 25th on baseball’s career list; Rodriguez needs three hits to tie Lou Brock at No. 24.Refsnyder had his first career hit with a single in the seventh inning, then added a two-run homer in the ninth to make it 8-4.The Red Sox cut it to 8-6 in the ninth thanks to two New York errors, but Andrew Miller got Shane Victorino on a pop-up to shallow left to end it.Refsnyder got the home run ball back and will give it and the lineup card to his parents. “All that rookie stuff,” he said.Brian McCann also had two hits, including a two-run homer. Nathan Eovaldi (9-2) gave up three runs on seven hits, striking out four in five innings to win his fourth straight decision.Xander Bogaerts, Hanley Ramirez and Alejandro De Aza each had two hits for Boston. The Red Sox had won 10-of-13.Wade Miley (8-8) gave up the tying run on a fifth-inning balk and ran into more trouble in the sixth.Gardner led off with a slow chopper to second base for an infield single, then Rodriguez lined his milestone double to center.One out later, Chris Young doubled to left to score Rodriguez and chase Miley.Tommy Layne got McCann on a grounder, but Headley doubled to score Young and make it 6-3.Boston cut the deficit to 6-4 in the bottom half when Ramirez doubled and scored. Justin Wilson replaced Adam Warren and, with two on, retired Ryan Hanigan and Mookie Betts to end the threat.Miley allowed six runs on seven hits, striking out two in 5 1-3 innings to take his first loss at Fenway since May 2.(JIMMY GOLEN, AP Sports Writer)TweetPinShare0 Shareslast_img read more

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13 days agoAtletico Madrid boss Simeone: I really respect Klopp

first_imgAtletico Madrid boss Simeone: I really respect Kloppby Paul Vegas13 days agoSend to a friendShare the loveAtletico Madrid boss Diego Simeone admits he’s a fan of Liverpool counterpart Jurgen Klopp.Simeone has highlighted Klopp as the manager he admires most in European football.He said, “A manager that I respect? Jurgen Klopp without a doubt. “He had to lose things, as well as winning some beautiful things, but he’s always done it with one style. “I see him really close to his players.” About the authorPaul VegasShare the loveHave your saylast_img read more

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Photo: Jim Harbaugh Wears Allen Iverson Jersey To ODU Satellite Camp

first_imgJim Harbaugh looks content from the sidelines.MADISON, WI – NOVEMBER 18: Head coach Jim Harbaugh of the Michigan Wolverines watches action during a game against the Wisconsin Badgers at Camp Randall Stadium on November 18, 2017 in Madison, Wisconsin. (Photo by Stacy Revere/Getty Images)Another day, another satellite camp for Michigan head coach Jim Harbaugh. This morning, the khaki-wearing coach was at Old Dominion University in Norfolk, Va. for a camp. Harbaugh, who wore a Hank Aaron jersey before a camp in Atlanta earlier this week, took the field wearing an Allen Iverson jersey today. Michigan coach Jim Harbaugh is wearing an Allen Iverson jersey at ODU’s football camp. pic.twitter.com/Tblj1g3uqO— Harry Minium (@Harry_MiniumVP) June 5, 2016This makes some sense because ODU is about a half an hour away from Iverson’s hometown of Hampton. It will be interesting to see which other jerseys Harbaugh breaks out on the camp circuit.last_img read more

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Report Flex LNG Adds Six More LNG Carriers

first_imgzoom Oslo-listed owner and operator of liquefied natural gas (LNG) carriers Flex LNG has signed agreements to buy six LNG ships, Reuters reports citing the company’s chief executive Jonathan Cook.The 170,000-cubic metre ships will be built by South Korean Samsung Heavy Industries (SHI) and Daewoo Shipbuilding and Marine Engineering (DSME), with the first two ships from the batch scheduled to join the company’s fleet in 2018. The remaining quartet is expected to follow suit in 2019.According to Cook, all of the contracts have been signed and the initial payments have been processed during the course of this month.World Maritime News is yet to receive a confirmation from the company on the matter.In February 2017, Flex LNG entered into a deal to buy two highend MEGI LNGC newbuilds at DSME with scheduled delivery in Q1 2018. The two newbuilds were bought from affiliates of Geveran Trading, the company’s largest shareholder.Based on the company’s information, Flex LNG operates a fleet of six MEGI LNG carriers with a capacity of approximately 174,000m3 under construction at SHI and DSME, slated for delivery in 2018 and 2019. FLEX LNG is marketing these vessels for charter and is pursuing floating storage and regasification (FSRU) projects.World Maritime News Stafflast_img read more

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