Top 10 marketing tips for financial professionals

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Meredith Olmstead Meredith Olmstead is the CEO and Founder of FI GROW Solutions, which provides Digital Marketing & Sales services to Community Financial Institutions. With experience working with FIs in markets of … Web: www.figrow.com Details Two members of our team attended and presented at the Financial Brand Forum in Vegas this Spring, and we had a blast! But more than just having some fun, we also learned a lot about what’s happening in our industry right now. Here’s 10 key marketing take-a-ways you will definitely find useful: FOMO – Urgent, Exclusive Rewards WorkUsing a sense of urgency or scarcity is a great way to spur someone into action on or off-line. Adding wording like ‘respond in 5 days’ or ‘by invitation only’ will help encourage people to sit up and take notice. Even if an offer isn’t time-sensitive or open to only an select few, couching it in these terms can prove very motivating for people who don’t want to miss out on a great opportunity.   Won’t You Be My Neighbor?Talking about why others are enjoying the benefits of doing business with your institution is a great motivating factor for people. But consider trying to make this a bit more person, when possible. If you can segment your campaigns to a specific area or region refer to that neighborhood or town in your communications. Something like ‘8 out of 10 of your [town] neighbors recommend’ the bank or credit union sounds much more convincing that just ‘other customers agree.’ Give it a shot! Eyes on the Prize!Believe it or not, the images on your digital assets can greatly impact how people interact with your calls-to-action. People naturally follow other’s ‘eye gaze.’ If you are placing images of faces on website pages or landing pages, and these pages include actions you’d like users to take, point the eyes of these images AT the buttons or forms you are targeting. Learning is Work?Another fun wording tip… avoid the term ‘learn.’ It makes users feel like they will have to work for what you are sharing or telling them. Instead use a term like ‘discover’ or ‘explore’ to get the person to click to find out more about something. This does a better job of peaking interest without implying that someone will have to work hard to get what they are looking for. Not Wanting to Lose vs. Gaining SomethingPeople are fickle (see the learn = work tip above). Consumers are highly motivated by the prospect of missing out on something. So rather than selling an offer with terms like ‘get this great rate…’ or ‘take advantage of…’ consider couching your offer with phrases like ‘don’t miss out…’ or ‘an offer you really should pass up…’ In general, people will put twice as much effort into not losing something as they will into working to gain something. It’s a very narrow difference, but every little bit helps! Coupon ClippersFunny enough, even though many paper coupons are being replaced with discount codes online, the look and feel of clipping for savings still catches a person’s eye! So, if you have a great new promotion or offer consider surrounding it with a dotted line on your website or email to visually show the potential savings to your customers. This look of a coupon draws attention and can lead to a higher rate of actions taken. FREE is Key!When addressing titles or subject lines to consumers consider using words like: free, new, and introducing. It used to be that these would trigger spam reports, but that isn’t the case any longer and using these terms has shown a significant increase in open and click rates. Even upwards of 30%! Authority PrincipleRead this one as…. If someone I know says an offer or item is good, I’ll trust that. But if a business says the same of their own products or services this is less motivating. So using testimonials, ratings or other customer statements of approval is a great way to promote your institution’s products or services. Subjects Lines MatterWe see emojis and words like ‘invitation’ giving a great boost to open rates of emails. Also, personalizing emails in subjects and content is very effective. But don’t just add a first name and call it done. Consider smart content that changes based on user behavior or known existing accounts. So, for example, if a customer already has an auto loan maybe you send them a newsletter that references Gap Coverage or another next best product or service offer at the very top. When All Else Fails… DO NOT Turn to Display Ads!All I will say here is that paid search ads through Google AdWord or even social media ads are a great way to enhance any digital marketing campaigns. But in 6+ years of working with financial institutions I’ve yet to see real proof that display ads are a significant value added to marketing efforts. Much of this ‘traffic’ is low quality or even mistake clicks and we’ve seen A LOT of evidence that display traffic can often be fake bot clicks. So save the budget on banner ads and spend it where people are searching for your products or services or already interacting with you on social.Want to discover more great tips? Visit our FI GROW blog or website today!last_img read more

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Syracuse offensive lineman Donnie Foster no longer with the team

first_imgFormer Syracuse offensive lineman Donnie Foster is no longer a member of the program. It is unclear why. Syracuse.com’s Stephen Bailey first reported the news.The 6-foot-3, 326-pound redshirt junior center started the last two games of the 2016 season when Colin Byrne went down with an injury. Foster appeared in six games that year.Foster, who suffered a knee injury during spring practice, did not play in his freshman or sophomore years at Syracuse. He arrived at SU as a preferred walk-on from IMG (Florida) Academy and former head coach Scott Shafer gave him a scholarship in spring 2015.On SU’s Week 1 depth chart released Monday morning, redshirt freshman Airon Servais is slotted as the starting center. SU begins the 2017 season Friday at 7 p.m. against Central Connecticut State at the Carrier Dome. Comments AdvertisementThis is placeholder text Facebook Twitter Google+ Published on August 28, 2017 at 2:27 pm Contact Matthew: [email protected] | @MatthewGut21last_img read more

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Visca is the Second Best Player in the Turkish League!

first_imgBH representative Edin Visca is playing better from season to season, and his performances in the jersey of Basaksehir attracted the attention of major Turkish clubs like Besiktas as well as clubs from the best leagues in Europe, including Spanish Sevilla. Despite the interest, Visca remained in Istanbul club with whom he extended contract until the summer of 2020. However, if Visca continues with excellent performance, Basaksehir will hardly manage to keep him.Statistics shows in what kind of player 26-year-old Edin Visca has grown with the sum of assists and goals for the season 2014/15. The Turkish version of Opta statistics agency announced that Visca achieved 27 and assisted on nine goals, or participated in 36 goals for his club in the league. According to these data, Visca is the second best player in the Turkish League.Fenerbahce striker Fernandao was the only one with better effect than Visca, who was playing for Fenerbahce and Bursaspor in that period and achieved 35 goals and added eight assists (a total of 43). Brazilian needed 66 matches for such statistics, while Visca played in 74 matches in that period.On the third place is Jose Sosa, attacking midfielder for Milan, who arrived in the ranks of the Italian club from Besiktas on the 17th of August. Sosa achieved 32 goals for Besiktas (12 goals and 20 assists), and he needed 58 matches for that result in the season 2014/15 and 2015/16.Mario Gomez had impressive performance, and he scored 26 goals and made five assists in the season 2015/16 in only 33 appearances in the Super League, which means that he participated in 31 goals for his team.(Source: O. T./Klix.ba)last_img read more

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Donald Trump, GOP leaders call for 2020 college football season to be played as scheduled

first_imgThe 2020 college football season is in doubt because of health concerns related to the coronavirus, but college football players around the country say they still want to play.President Donald Trump and other GOP leaders have voiced their support for the #WeWantToPlay movement. Trump issued two tweets Monday about not canceling the upcoming season. Also on Monday, U.S. Sen. Ben Sasse, a Republican from Nebraska, wrote a letter to Big Ten Conference presidents and chancellors asking them not to cancel the 2020 season.Sen. Ben Sasse (R-Neb.) has drafted a letter that he plans to send to Big Ten presidents, identifying reasons why he believes college football should be [email protected] obtained a copy.Sasse is a former university president. pic.twitter.com/xrpRjiWREf— Ross Dellenger (@RossDellenger) August 10, 2020″Life is about tradeoffs,” Sasse wrote. “There are no guarantees that college football will be completely safe — that’s absolutely true; it’s always true. But the structure and discipline of football programs is very likely safer than what the lived experience of 18-to-22-year-olds will be if there isn’t a season.”Canceling the fall season would mean closing down socially-distanced, structured programs for these athletes. Young men will be pushed away from universities that are uniquely positioned to provide them with testing and health care.” The student-athletes have been working too hard for their season to be cancelled. #WeWantToPlay https://t.co/lI3CCKZ4ID— Donald J. Trump (@realDonaldTrump) August 10, 2020He issued a second tweet about an hour later.Play College Football!— Donald J. Trump (@realDonaldTrump) August 10, 2020″The president would very much like to see college football safely resume their sport. … They work their whole lives for this moment and he’d like to see [these athletes] live out their dreams,” White House press secretary Kayleigh McEnany said Monday.MORE: Clemson QB Trevor Lawrence becomes a leading voice for #WeWantToPlay messageFlorida Gov. Ron DeSantis joined Clay Travis on Fox Sports Radio on Monday and said he believes “without question” that the ACC and SEC should play this fall and he is “100 percent” in favor of playing.DeSantis said if Big Ten schools want to cancel, the SEC and ACC should go after their best players and let them play in their conference.last_img read more

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